Raster vs Vector Images – The Important Differences.

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Have you ever printed a project and been disappointed with the quality of an image or logo? Especially if it has been downloaded from a website? Although they look great on screen at a small size, when enlarged to poster or banner size, the quality of web images deteriorates greatly. Why?

It’s mostly due to the actual resolution of a raster image at the final print size. Web images are naturally low resolution and that resolution doesn’t increase when the size increases. Vector images don’t have a native resolution however and can enlarge with no reduction in quality.

A RASTER

A raster image, also called a bitmap image, is an image comprised of a rectangular grid of pixels. The smaller the pixel size, the higher the resolution. An image with a resolution of 300 ppi has 300 pixels per square inch.

Common raster file types include: 

PNG, JPG, JPEG, GIF, TIF, PSD

A VECTOR

A vector image or graphic is a type of image defined on a plane, connected by lines and curves. They form shapes based on precise mathematical equations. Because of this if you zoom in or out the lines, curves or points always remain smooth.

Common vector file types include: 

EPS, AI, PDF, SVG, SKETCH

Safer at Home Order – BPI Color is Essential

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Dear Valued Customer and Partners,

As a result of Governor Evers Emergency Order #12 Safer-at-Home action today many Wisconsin businesses are required to close to assist in containing the spread of the COVID-19 virus. However, because of BPI Color’s vital support and connection to essential industries, including medical, utility and construction, we are defined in Order #12 with an Essential Business declaration.

In ongoing preparation, actions and to contribute to the concerted effort to contain the spread of the virus we have been force to rethink how we support our valued customers and BPI’s outstanding employees. COVID-19 and the concerns surrounding it have forced us all to re-engineer the way we approach day-to-day business to ensure the safety and health of all of BPI’s valued customers and employees.

As a result, our goal is support of your businesses critical requirements while doing everything possible to stop the spread of COVID-19. The following protocols have been or are currently being instituted:

  • BPI Color will have the appropriate staff at two locations to serve you with 95% of our normal offerings including equipment repair, plan printing, color graphics and delivery of all physical products.
    • Milwaukee Area          414. 327. 5010          contact@bpicolor.com
    • Madison Area              608. 242. 7200        contact@bpicolor.com
  • Define, plan and institute basic operations strategy and coverage.
  • There will be minimal contact between employees and customers including recommended social distancing, hand washing, hand sanitizing as well as other guidelines defined by the CDC.
  • All Visitors to our locations will be greeted and requested to sign-in and sanitize their hands. In the event we need to communicate with them after their departure a sign-in register is required of all guests.
  • All BPI personnel visiting customer locations are required without exception to hand sanitize when leaving their vehicle and when returning.
  • All frequently touched surfaces and tools are being cleaned appropriately based on frequency of use.
  • Any and all incoming orders will be processed as quickly as possible and only staff directly involved in the physical fulfillment will handle any part of any customer order.
  • Equipment repairs will continue as normal, but technicians will practice safe social distancing and hygiene without exception.
  • We are directing customers who contact us electronically to continue to do so.
  • Customers who contact us by phone will be helped as quickly as possible -or- will be able to leave a voicemail message -or- you can reach us simply by emailing us at contact@bpicolor.com.
  • When sending files for printing and distribution instructions please send to:

Milwaukee Production          414. 327. 5010

https://update.bpicolor.com/copies-plans-specs-milwaukee/

https://update.bpicolor.com/color-upload-milwaukee/

Madison Production          608. 242. 7200

https://update.bpicolor.com/copies-plans-specs-madison/

https://update.bpicolor.com/color-upload-madison/

We sincerely thank you for the faith and confidence in the BPI Color Team and please let us know how we can support you during this challenging time.

Stay safe and healthy,

steve

Steve Mueller
President | BPI Color